Capcom has partnered with the Campaign Against Living Miserably (CALM) for the release of Street Fighter X Tekken in the UK.
CALM was set up to reduce the high suicide rate amongst men under 35, currently the single biggest killer of young men in the UK. Men are three times more at risk of suicide than young women – in 2010 75% of suicides were men. Since CALM’s launch in Merseyside in 2000, suicide numbers in young men in the Merseyside area have fallen by a massive 55%, and now having opened an office in London, the charity has expanded its operations UK wide. CALMzone Coordinator, Simon Howes said of the partnership:
“…CALM is delighted to be working with the team behind Street Fighter X Tekken. Our partnership shows how the gaming industry can work for social good; it enables positive messages and innovative campaigns like CALM to engage with massive audiences in a dynamic way that could literally save lives.”
Capcom will be holding two eBay charity auctions to raise money on behalf of CALM; the first will see 30 exclusive character prints signed by the legendary games producers Ono-san (Street Fighter) and Harada-san (Tekken) being auctioned off.
The second auction will see a very limited number of tickets to the Street Fighter X Tekken Grand Final event. The highest bidders will be joining a private media launch for the game in central London.
100% of funds raised by each auction will be donated to CALM.
Talk to CALM
The helpline is open 5pm-midnight on Sat, Sun, Mon and Tues, every week of the year. Call 0808 802 5858 within London – or if you’re outside London call 0800 585858. It’s free, confidential and anonymous.