The bossman of SCE (Sony Computer Entertainment), Kazou “Kaz” Hirai talks about the new PS3 logo and PS3 hardware profit.

In the recent interview with Times, Kaz Hirai enlightened us with many new information, sharing his thoughts and philosophy for the new direction that PS3 is embarking on . If you read his interview closely, Times UK threw many curve balls. But with a huge response from the public (mostly gamers), whatever he says now is music to PS3 fans and gamers out there.

When Times asked him about the slow PS3 market-share growth, he said it is not as fast as the PS2 growth, but closer to the original PS1 progress. He also said that Sony always looks 10 years ahead of their product, indicating that they are not after quick results.

When he was asked about the “losing-money-on-each-console-sold” question, he clarified that on hardware alone it’s true that Sony is losing money, but with the help of software and peripherals, he commented that Sony is making profit since the last fiscal year. In the last financial report from Sony, they have told investors that it now costs 70% less to manufacture PS3, totaling to about $250 a pop. Kaz’s claim about Sony making money seems to fit.

And when they asked Kaz about the new PS3 logo, he explained that he wanted to send a message internally; that he wants to reset the thinking, going back to the roots of the PlayStation brand.

The old PS3 logo

into this! The new PS3 logo.

Do you think Sony’s going to win over the gamer’s hearts again?
We can’t say for sure but no doubt Sony is heading in the right direction.

Many gamers on the net agree that the new PS3 Slim model with a price cut is a home run.